CHICK-FIL-A has unveiled two futuristic store designs that will be rolling out in 2024.
The nationwide fast food chain says it is adapting to “the needs of different customers” with the new restaurants.
Chick-fil-A is experimenting with its restaurant designs and rolling out two new types of stores in 2024.
The first futuristic design puts an emphasis on the drive-thru, with a second-floor kitchen that customers drive under to collect their food.
Guests will have their orders taken by Chick-fil-A associates in the parking lot before driving through the tunnel to collect their chicken sandwiches and waffle fries.
The four-lane concept aims to get customers their food faster versus a traditional drive-thru, possibly eliminating long queues during peak hours.
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The second design emphasizes the walk-up experience, with a clean, minimalist restaurant built for urban areas.
As this concept is suited to mobile orders, there are no visible point-of-sale registers inside and no menu boards.
Although these restaurants are designed with app users in mind, there will still be the option to order in person.
As far out as these restaurants look, Chick-fil-A will open the first stores under these new formats in 2024 as part of a pilot test.
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The drive-thru restaurant is coming to the Atlanta Metro area, while the walk-up format will be tested in New York City.
“We want to show up uniquely in different markets to help meet the needs of different customers, and we want to have more flexibility,” Khalilah Cooper, Chick-fil-A’s executive director of restaurant design, said during an interview with Nation’s Restaurant News.
“We are thinking about the types of ways customers want to engage with us, and making sure our designs meet those expectations.”
Digital sales now make up around 50 percent in some markets for Chick-fil-A, a company that is on par to open over 100 new restaurants this year.
FAST FOOD OF THE FUTURE
But Chick-fil-A is not the only fast-food chain that is evolving its restaurant concepts to keep up with changing customer needs.
Subway is rolling out electric vehicle (EV) charging stations at select locations, constructing what it calls a “Charging Oasis” for customers.
These spots will feature not only EV chargers with multiple ports, but also picnic tables, Wi-Fi hubs, restrooms, and even playgrounds.
Subway plans a multi-year rollout of these sites at select stores, and also smaller, fast EV charging stations at select, new, or newly remodeled restaurants.
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Meanwhile, Taco Bell has opened up a new “Cantina” restaurant in the heart of Hollywood, California.
And the Mexican fast food store has also opened futuristic new locations with four-lane drive-thrus.
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